Flormar’s Digital Transformation Journey: A New Era in Efficiency, Transparency, and Customer Satisfaction

Today, in fast-moving consumer goods sectors such as cosmetics, AI-powered production management systems make a difference. Flormar embarked on its digital transformation journey in 2016 with a manufacturing execution system in order to strengthen its production processes and achieve operational excellence. With this strategic move, the company carried out a comprehensive transformation in areas such as production tracking and data collection automation. The transformation journey that began with machine data collection played a significant role in helping Flormar achieve its efficiency and transparency goals with the ProManage MES solution.

Why Was Digital Transformation Inevitable?

Flormar embarked on a digital transformation journey with the awareness that every stage—from production to shipment—should be traceable and optimizable. The inefficiencies brought about by traditional paper-based systems were causing longer manual processing times, increased error rates, and delays in decision-making processes. At this point, Flormar’s goal was not only to eliminate these problems by establishing a digital transformation and a production data collection system, but also to create a dynamic structure that operates in integration with lean manufacturing principles.

Introduction to ProManage and Integration

Flormar was looking for an ERP-compatible MES system that could work integrated with ERP systems, was operator-friendly, and could collect IoT-based data. At this point, they chose the ProManage MES software. The ProManage Manufacturing Execution System (MES) offers Manufacturing Operations Management (MOM) capabilities by collecting IoT-based real-time production data from machines and providing detailed, fully customized analysis and reporting tools, while also meeting Flormar’s requirements through its customized analysis and reporting tools.

With ProManage, important changes were implemented at Flormar:

• Paper-based forms were eliminated: All data was transferred to a digital environment, and manual error rates were minimized.
• Real-time data collection began: Production, filling, and shipment processes became instantly traceable.
• Personnel integration became easier: New employees adapted to the system faster, and the accuracy of data entries increased.

Challenges Encountered and Solution Strategies

Like any major transformation, Flormar’s digital transformation also faced some challenges. In particular, it took time for employees who had been accustomed to paper-based systems for years to adapt to the new digital infrastructure. However, with the joint strategies of the Flormar and ProManage teams, this adaptation process was accelerated:

Comprehensive Training Programs: Repeated training sessions were organized with the support of the ProManage team.

An Approach Supporting Cultural Transformation: Awareness was created that digitalization is not just a technology investment, but also a change in the way of doing business.

Achieved Gains: From Efficiency to Customer Satisfaction

Flormar’s transition to digital transformation provided the company with multifaceted and tangible gains:

• Productivity Increase: After the system was put into use, although there was a slight decline at first, Flormar steadily increased its productivity. Productivity, which was initially 60%, rose to 65% over time and then reached 68%. With the elimination of paper-based business processes, labor and time savings were achieved. Flormar also gained additional capacity.
• Cost Reduction: Thanks to the decrease in paper usage and the teams responsible for analysis processes starting to work more efficiently, costs were reduced. The costs of support teams decreased.
• Customer Satisfaction: The company was able to respond to customer orders more quickly. The causes of customer complaints could be identified in a shorter time, and the capacity to generate solutions increased. Since the entire production process became digitally traceable, potential issues were addressed instantly, allowing faster feedback to customers. There was a noticeable increase in both internal and external customer satisfaction.
• Employee Satisfaction: Employee satisfaction also increased significantly. In particular, the fact that women working in the operations department (more than 85%) come forward with data in hand and propose improvements demonstrates employees’ active participation in the process and their satisfaction. Engineers became happier because they had the opportunity to do “real engineering” instead of dealing only with paperwork. Additionally, remote working opportunities improved employees’ work-life balance.
• Operational Speed and Fast Decision-Making: Speed increased in operational processes. Thanks to real-time data, decision-making processes accelerated and transparency increased.
• Continuous Improvement and Fast Return: Thanks to ProManage, Flormar learned to compete with itself and made progress by continuously setting new targets. The culture of continuous improvement in production was reinforced. Most importantly, the return on this comprehensive digital transformation investment was achieved for Flormar in less than 2 years.

Flormar’s digital transformation journey has become a tangible success story demonstrating that lean transformation and digitalization complement each other. With the benefits it has delivered across a wide range of areas—from efficiency and costs to customer and employee satisfaction, and from operational speed to overall performance—Flormar has strengthened its competitive advantage in the industry. Aware that digital transformation is an ongoing journey, Flormar will continue to reinforce its leadership in the sector by sustaining its investments in this field in the future.